International Scientific Publications
© 2007-2024 Science Events Ltd
Terms of Use  ·  Privacy Policy
Choose language English French Bulgarian
Conference room
Language, Individual & Society 2024, 18th International Conference
21-24 August, Burgas, Bulgaria
Call for Papers

Media & Mass Communication, Volume 3, 2014

Grażyna Piechota
Pages: 37-43
Published: 25 Aug 2014
Views: 3,444
Downloads: 943
Abstract: Because of the fact that it has been possible to donate 1 per cent of income tax to public benefit organisations since 2003, these organisations must communicate with the environment if they want to obtain money from tax deduction. The popularity of taking advantage of one per cent allocations in Poland (in 2013, 44 per cent of taxpayers did it), created competition among organisations trying to obtain the declared amounts. Communication with the environment by organisations requires both the right choice of information channels – the division into traditional and new media has been accounted for, as well as formulating messages in such a way as to reach taxpayers as efficiently as possible and persuade them to support aims the organisation achieves. The paper will present the results of research into how effectively these organisations communicate with the use of traditional and new media.
Keywords: public benefit organisations, social media, mass media, one percent of tax in poland
Cite this article: Grażyna Piechota. TRADITIONAL MEDIA AND NEW MEDIA IN COMMUNICATING ABOUT PUBLIC BENEFIT IN POLAND. Journal of International Scientific Publications: Media & Mass Communication 3, 37-43 (2014).
Download full text

Back to the contents of the volume
By using this site you agree to our Privacy Policy and Terms of Use. We use cookies, including for analytics, personalisation, and ads.