TRADITIONAL MEDIA AND NEW MEDIA IN COMMUNICATING ABOUT PUBLIC BENEFIT IN POLAND
Grażyna Piechota
Pages: 37-43
Published: 25 Aug 2014
Views: 3,595
Downloads: 955
Abstract: Because of the fact that it has been possible to donate 1 per cent of income tax to public benefit organisations since 2003, these organisations must communicate with the environment if they want to obtain money from tax deduction. The popularity of taking advantage of one per cent allocations in Poland (in 2013, 44 per cent of taxpayers did it), created competition among organisations trying to obtain the declared amounts. Communication with the environment by organisations requires both the right choice of information channels – the division into traditional and new media has been accounted for, as well as formulating messages in such a way as to reach taxpayers as efficiently as possible and persuade them to support aims the organisation achieves. The paper will present the results of research into how effectively these organisations communicate with the use of traditional and new media.
Keywords: public benefit organisations, social media, mass media, one percent of tax in poland
Cite this article: Grażyna Piechota. TRADITIONAL MEDIA AND NEW MEDIA IN COMMUNICATING ABOUT PUBLIC BENEFIT IN POLAND. Journal of International Scientific Publications: Media & Mass Communication 3, 37-43 (2014). https://www.scientific-publications.net/en/article/1000301/
Back to the contents of the volume
© 2025 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
