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Language, Individual & Society, Volume 8, 2014

GLOBALIZATION VERSUS CULTURAL IDENTITY
Mehdi Momeni, Abbas Eslami Rasekh
Pages: 258-262
Published: 25 Aug 2014
Views: 1498
Downloads: 480
Abstract: At the outset of the third millennium, the human world is changing at an unbelievable pace. Since the last decades of the twentieth century, a huge wave has risen and it has mounted to its crest with the realization of the information highways through the development of electronic media at the dawn of the millennium, what has been followed by a new orientation in the social changes from a local toward a global scale. The countries of the north holding such media have dramatically influenced the cultural territory of those in the south and have launched a cultural raid against the identities of such countries. This study is an applied research in terms of goal and an analytic, descriptive, and documentaries research as regards its nature. The results of this study indicate thatcultural invasion in the southern countries is inevitable, yet it tries to deal with the existing strategies to control and limit that and retain the nations' cultural identity.
Keywords: globalization, culture, identity, mass media, invasion
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