International Scientific Publications
© 2007-2024 Science Events Ltd
Terms of Use  ·  Privacy Policy
Choose language English French Bulgarian
Conference room
Economy & Business 2024, 23rd International Conference
18-21 August, Burgas, Bulgaria
Call for Papers

Economy & Business, Volume 8, 2014

Claudia Bobâlcă
Pages: 995-1005
Published: 29 Aug 2014
Views: 3,054
Downloads: 1,502
Abstract: The purpose of the research is to investigate the determinants of customer loyalty. The research objectives are: (1) to identify the factors that affect customer loyalty; (2) to identify the relations between the determinants of loyalty and loyalty construct. We used an exploratory research based on a documentary study. The main determinants of customer loyalty that are identified and studied in past researchers are: satisfaction, trust, commitment, involvement, perceived risk, switching costs and habit. All these factors are positive correlated with loyalty.
Keywords: customer loyalty, satisfaction, trust, habit, perceived risk, commitment, involvement
Cite this article: Claudia Bobâlcă. DETERMINANTS OF CUSTOMER LOYALTY. A THEORETICAL APPROACH. Journal of International Scientific Publications: Economy & Business 8, 995-1005 (2014).
Download full text

Back to the contents of the volume
By using this site you agree to our Privacy Policy and Terms of Use. We use cookies, including for analytics, personalisation, and ads.