International Scientific Publications
© 2018 Science Events Ltd
Terms of use
Choose language English French Russian Bulgarian

Economy & Business, Volume 8, 2014

Claudia Bobâlcă
Pages: 995-1005
Published: 29 Aug 2014
Views: 1644
Downloads: 1182
Abstract: The purpose of the research is to investigate the determinants of customer loyalty. The research objectives are: (1) to identify the factors that affect customer loyalty; (2) to identify the relations between the determinants of loyalty and loyalty construct. We used an exploratory research based on a documentary study. The main determinants of customer loyalty that are identified and studied in past researchers are: satisfaction, trust, commitment, involvement, perceived risk, switching costs and habit. All these factors are positive correlated with loyalty.
Keywords: customer loyalty, satisfaction, trust, habit, perceived risk, commitment, involvement
Download full text

Back to the contents of the volume