SERIOUS GAMES IN SUPPORT OF SMES’ INTERNATIONALIZATION
Published: 4 Sep 2014
Abstract: This paper presents a Serious game platform designed both for managers of micro, small and medium sized companies intending to do business internationally and higher education students planning to become future entrepreneurs. The 3D serious game available online and for cell phones will provide the above mentioned target groups with language knowledge and skills needed for accelerating the process of internationalization. It consists of six scenarios in the areas of pre-internationalization, international networking, business culture, market and innovation and legal environment in seven languages. The content and structure of each scenario is described in details as well as the knowledge and skills expected to be acquired. In addition, the paper lays special emphasis on the importance of serious games as an innovative training tool in the area of vocational education and views the obvious advantages for potential trainees.
Keywords: serious game, online platform, smes, internationalization, language knowledge, six game scenarios
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