BUSINESS DEVELOPMENT THROUGH INNOVATION AND CO-CREATION
Pages: 339-346 Published: 28 Aug 2016
Views: 1,294 Downloads: 496
Abstract: The aim of this paper is to analyze the tight relationship between innovations and co-creation and their contribution for sustainable development of businesses in a competitive global environment. The analysis provides a literature review of the main principles of innovations, innovation management and co-creation. In addition, the paper highlights the necessity for transformation of business practices towards sustainability through implementing innovations. The role of co-creation is discussed in light of the process of developing customer value and improving overall business performance.
Keywords: sustainability, innovations, co-creation, business transformation