BUSINESS DEVELOPMENT THROUGH INNOVATION AND CO-CREATION
Julia Dobreva
Pages: 339-346
Published: 28 Aug 2016
Views: 2,936
Downloads: 617
Citations: 4 (Google Scholar)
Abstract: The aim of this paper is to analyze the tight relationship between innovations and co-creation and their contribution for sustainable development of businesses in a competitive global environment. The analysis provides a literature review of the main principles of innovations, innovation management and co-creation. In addition, the paper highlights the necessity for transformation of business practices towards sustainability through implementing innovations. The role of co-creation is discussed in light of the process of developing customer value and improving overall business performance.
Keywords: sustainability, innovations, co-creation, business transformation
Cite this article: Julia Dobreva. BUSINESS DEVELOPMENT THROUGH INNOVATION AND CO-CREATION. Journal of International Scientific Publications: Economy & Business 10, 339-346 (2016). https://www.scientific-publications.net/en/article/1001245/
Back to the contents of the volume
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
