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Economy & Business, Volume 11, 2017

YOUNG CONSUMERS SHOPPING BEHAVIOR: ANALYSIS OF THE RANDOM SURVEY
Olga Smalej
Pages: 378-385
Published: 22 Aug 2017
Views: 411
Downloads: 170
Abstract: Nowadays, we can observe a dynamic development of the youth market, that is why groups of young consumers become the subject of surveys more and more often. The theme of the present paper is the process of making purchasing decisions by young persons. The study is particularly focused on consumers from Z generation. The analysis is based on a questionnaire using the technique of a random survey. The conducted research and the results of statistical analysis allow to reveal the attitude to shopping and show what is important for young consumers in making purchasing decisions.
Keywords: consumers behavior, young consumers, z generation
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