Economy & Business, Volume 11, 2017

Abstract: Sustainable tourism development has become a widely concerned topic for tourism sector. There is also a broad range of topics on travel motivations. However, there are rare researches identifying travel motivations for sustainable tourism destinations. This study aims at providing a tool to specify travel motivations for sustainable tourism destinations. A framework with potential factors influencing tourist choice to visit a sustainable tourism destination is presented. And the framework includes four variables, namely: socio-demographic items, travel behaviour patterns, push factors and pull factors. Future researches to answer why or why not tourists choose a sustainable tourism destination can be developed based on the framework.