International Scientific Publications
© 2007-2024 Science Events Ltd
Terms of Use  ·  Privacy Policy
Choose language English French Bulgarian
Conference room
Economy & Business 2024, 23rd International Conference
18-21 August, Burgas, Bulgaria
Call for Papers

Economy & Business, Volume 13, 2019

Ágnes Csiszárik-Kocsir
Pages: 425-434
Published: 5 Oct 2019
Views: 723
Downloads: 63
Abstract: Competition is a core element of our accelerated, globalized world, an integral part of every aspect of life. It is present in our workplace, it is present in our daily lives, so it does not spare any sector. The main feature of the globalized world is the abundance of supply in all areas of products and services. It is present in the consumer goods market but also in the banking sector. Because of the latter, banks need to bring new innovations to the market, along with the development of their existing products, in order to retain and serve their customers. The banking industry is also challenged by the advancement of the FinTech industry, which, with its significant innovation capacity, is challenging traditional banking. The purpose of this paper is to showcase the classic banking sector products that are considered most important to different generations of responding clients, drawing attention to developing key areas to retain existing clients or attract new clients.
Keywords: fintech, bank, bank product, digitalization
Cite this article: Ágnes Csiszárik-Kocsir. CUSTOMER RETAINING BANK PRODUCTS ACCORDING TO A PRIMARY RESEARCH. Journal of International Scientific Publications: Economy & Business 13, 425-434 (2019).
Download full text

Back to the contents of the volume
By using this site you agree to our Privacy Policy and Terms of Use. We use cookies, including for analytics, personalisation, and ads.