Language, Individual & Society, Volume 16, 2022

Abstract: The study aims to reveal the impact of leadership styles in the field of health care during COVID-19 crisis on organizational culture. The study was conducted among 376 people between February and March 2021 during the first wave of COVID-19 crisis. They were grouped into different demographic categories such as gender, age, education, position in the hierarchy, work experience, place of residence. Cameron and Quinn's method for the types of organizational culture: clan, adhocratic, market and hierarchical and the method of B. Bass and B. Avolio "Multifactor Leadership Questionnaire" have been applied. They describe the transformative (charismatic) leadership style, the Transactional leadership style and the Avoiding (liberal) leadership style. The methodologies have been standardized for Bulgarian conditions by S. Karabeliova (Karabeliova, S., 2011). The data have been processed via SPSS - 21 and correlation and regression analyses have been applied for the purpose of the study. It is based on the assumption that if the sources of influence of the leadership styles on the organizational culture are known, the activity of the organization could be optimized, and the results of their team work could be maximized. The data show that the leadership styles, based on inspirational motivation, individualized attention and liberal management, has the strongest influence.