EDUCATION AND TEACHING REFORM OF BILINGUAL COURSES IN MAJOR OF BUSINESS AND MANAGEMENT OF HIGHER EDUCATION IN THE NEW ERA
Yuan Yuan Liu , Lu Lu Chen, Min Yu Zhao, Cheng Yang, Fa Ying Zhang
Pages: 219-227
Published: 29 Sep 2022
Views: 412
Downloads: 33
Abstract: Teaching and education reform have been topics for researchers, teachers, and practitioners for decades. One of the most important impacts of higher education reform is to meet needs of the promising future. The modern world is influenced by technologies, and so is higher education reform. Online- offline platform with corresponding teaching methods improves both teacher and student satisfaction and promote their teaching and learning motivations. Bilingual courses, as means of meeting the trend of globalization, are benefited from the technologies in the reform. This study takes the bilingual course “International Marketing” in School of Management of Guizhou University in China as an example, reveals a framework of online-offline teaching within the technological platform, and contributes suggestions on effective online-offline teaching with the technological platform.
Keywords: education and teaching reform, bilingual courses, business and management, higher education, on-line learning, new era
Cite this article: Yuan Yuan Liu , Lu Lu Chen, Min Yu Zhao, Cheng Yang, Fa Ying Zhang. EDUCATION AND TEACHING REFORM OF BILINGUAL COURSES IN MAJOR OF BUSINESS AND MANAGEMENT OF HIGHER EDUCATION IN THE NEW ERA. Journal of International Scientific Publications: Language, Individual & Society 16, 219-227 (2022). https://www.scientific-publications.net/en/article/1002364/
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