THE EFFECTS OF GENDER, AGE, INCOME AND TV WATCHING DURATION ON THE CONSUMERS PURCHASING DECISIONS
Mustafa Kara, Damla Kara, Pınar Kara
Strony: 443-457
Opublikowano: 22 Aug 2017
Wyświetlenia: 2,561
Pobrania: 494
Citations: 5 (Google Scholar)
Citations: 4 (OpenAlex)
Streszczenie: The purchasing decisions of consumers have become more complex recently with the increased competition in the market; purchasing decision processes of consumers and the factors affecting these processes have become extremely important in terms of final sellers and producer. The effects of demographic, cultural and social factors affecting purchasing behaviour of consumers are increasing day by day. The distribution of consumers, living in İstanbul Province, Kadıköy District, over 55 years old was examined according to their demographic characteristics within the scope of the analysis; it was analysed whether there was an association between their purchasing decisions and the Gender, Age, Income, Behaviour of Watching Television and Advertisement. In this study, face-to-face interview method was used as a quantitative research method and the survey study was used as a research type. It was conducted on 90 people using a simple random method in the different quarters of Kadıköy District, in Istanbul Province.
Słowa kluczowe: consumers, purchasing decision, television, turkey
Cytowanie artykułu: Mustafa Kara, Damla Kara, Pınar Kara. THE EFFECTS OF GENDER, AGE, INCOME AND TV WATCHING DURATION ON THE CONSUMERS PURCHASING DECISIONS. Journal of International Scientific Publications: Economy & Business 11, 443-457 (2017). https://www.scientific-publications.net/en/article/1001542/
Powrót do spisu treści tomu
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
