THE POLITICAL ROLE OF THE INDIVIDUAL IN MASS MEDIA ENVIRONMENT
Igor N. Blokhin
Strony: 54-61
Opublikowano: 1 Jan 2013
Wyświetlenia: 223
Pobrania: 12
Streszczenie: In the article I. N. Blokhin «The political role of the individual in mass media environment» presented the concept of the political and ideological identity of the individual in the space of mass communication. The author proposes a typology of communicative political behavior, analyzes functions of communities, forming in the mass media environment. As the types of behavior in a mass media environment are considered consumption, communication, work and navigation. Each of the selected species corresponds to a certain type of role behavior: the consumer, the communicator, the author and navigator. Types of behavior in mass media environment directly from the types of personal political activity. Political functions media communities consist in the implementation of the control over the bodies of the political authorities and subjects of the political activity, public self-government with taking into account density and simplify communications. The functions of exchange and media coverage in the political sense are instrumental, with prospects of implementation in order to organizational activities, the formation of the political image, images leaders and parties. The author uses the structural-functional approach and methods, role-based analysis of the behavior of the individual.
Słowa kluczowe: the political behavior, identity, mass media environment, communication, mediatization, the local government
Cytowanie artykułu: Igor N. Blokhin. THE POLITICAL ROLE OF THE INDIVIDUAL IN MASS MEDIA ENVIRONMENT. Journal of International Scientific Publications: Media & Mass Communication 2, 54-61 (2013). https://www.scientific-publications.net/en/article/1002970/
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