INFORMATIONAL MARGINALIZATION IN DIGITAL MEDIA AMONG PEOPLE OVER 45 YEARS OF AGE IN POLAND
Anna Bernatowicz, Rafal Iwanski
Strony: 3-12
Opublikowano: 1 Jan 2012
Wyświetlenia: 208
Pobrania: 13
Streszczenie: The Internet non-use brings social and economic exclusion as consequences. At the same time Internet is a medium that is still a domain of young people. In Poland, there is a huge diversity in the Internet use depending on the age: the largest category of people not using the network, thus most at risk of digital exclusion, are those over 45 years of age. The research conducted among persons belonging to this age category that study the most popular Polish web portal onet.pl is to show that the website is not directed toward people over 45 and that the barriers resulting from maladjusted content, intrusive advertising and the way information is presented restrict the access to the benefits of global network to these people and cause their marginalization as information recipients. Moreover, the sense of exclusion among the respondents and their expectations towards the Internet and web portals as sources of information will be verified.
Słowa kluczowe: information, internet, online news portals, polish media
Cytowanie artykułu: Anna Bernatowicz, Rafal Iwanski. INFORMATIONAL MARGINALIZATION IN DIGITAL MEDIA AMONG PEOPLE OVER 45 YEARS OF AGE IN POLAND. Journal of International Scientific Publications: Media & Mass Communication 1, 3-12 (2012). https://www.scientific-publications.net/en/article/1003007/
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