VALUES CAN’T BE CHANGED? MODERN UNIVERSITY MEDIA AS A VALUE-PROVIDER
Liubov Nekrasova
Strony: 220-230
Opublikowano: 1 Jan 2012
Wyświetlenia: 194
Pobrania: 14
Streszczenie: People belonging to the community of any university recognize each other in the number of values they all support. The university system of values is broadcasted by the local newspaper which agenda always reflects traditions and priorities of the university. Students and teachers find their own way towards the corporative identity exchanging their own experience in the university newspaper. Finally they all take part in the creation of this identity. Developing the technologies of on-line education the modern university participates in the process of building the “global campus”. Using Internet a local university newspaper gets an opportunity to be involved in building of “global campus” and to spread the university system of values worldwide. Education starts using the cultural developing function of the local university media.
Słowa kluczowe: community, system of values, university, local newspaper, functions of media, identity, education, and the local university media
Cytowanie artykułu: Liubov Nekrasova. VALUES CAN’T BE CHANGED? MODERN UNIVERSITY MEDIA AS A VALUE-PROVIDER. Journal of International Scientific Publications: Media & Mass Communication 1, 220-230 (2012). https://www.scientific-publications.net/en/article/1003029/
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