MEDIA IMAGE IN MASS MEDIA: FROM POLARIZATION TO DIALOGUE
Olga V. Korzheneva
Strony: 231-240
Opublikowano: 1 Jan 2012
Wyświetlenia: 201
Pobrania: 16
Streszczenie: Social institutes and public life phenomena reflected in media by different methods. One of them is personification. In its basis – impossibility of personality direct functioning in media reality. The personality should be mediated by its media image with any valuable contents. The media image develops in interaction of three components: first, media projection of "person"; secondly, a media projection of consciousness of audience with its attitudes and valuable orientations; thirdly, journalistic interpretation of the personality as prototype of a media image. Such interpretation is always focused on values and can conduct or to a public consent, or to an aggravation of confrontation of social groups. Therefore, search of socially significant values stimulating dialogue in society in media reality is in interests of society.
Słowa kluczowe: personification, mass media, media reality, value, attitudes, media image
Cytowanie artykułu: Olga V. Korzheneva. MEDIA IMAGE IN MASS MEDIA: FROM POLARIZATION TO DIALOGUE. Journal of International Scientific Publications: Media & Mass Communication 1, 231-240 (2012). https://www.scientific-publications.net/en/article/1003030/
Powrót do spisu treści tomu
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
