ORGANIZATIONAL COMMUNICATION, ONLINE PRESENCE AND NARRATIVE PATTERNS
Delia Oprea
Pagini: 66-74
Publicat: 19 Oct 2023
DOI: 10.62991/LIS1996083023
Vizualizări: 1,177
Descărcări: 111
Captures: 1 (Elsevier PlumX)
Rezumat: The communication of organizations (companies, communities, NGOs, heritage institutions, etc.) takes place in a complex and heterogeneous context, characterized in particular by the omnipresence of digital ecosystems (web, social networks, Internet of data, etc.) which should not, however, make us forget the requirements of multicultural communication at different scales. Digital Presences of Organizations highlight the communicative issues of organizations as they emerge, not only from their websites, but also from the construction of online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed through three main thematic axes. The first focuses on the differentiated strategies (of content, services, interaction) that can be identified according to the types of organizations and users. Then the second axis questions the role of narrative in the online communication strategies of organizations. Finally, the focus is on the impact of narrative consistency on online organizational presence.
Cuvinte cheie: narrative patterns, social media, organizational communication
Citează acest articol: Delia Oprea. ORGANIZATIONAL COMMUNICATION, ONLINE PRESENCE AND NARRATIVE PATTERNS. Journal of International Scientific Publications: Language, Individual & Society 17, 66-74 (2023). https://doi.org/10.62991/LIS1996083023
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