READING “THE ISLAMIC TIGRESSES IDENTITY” OVER ADVERTISEMENTS IN ALA&AYSHA MAGAZINES: “THE HIGH SOCIETY OF CONTEMPORARY ISLAMIC WOMEN”
Emel Karagöz, Akın Deveci
Pagini: 19-37
Publicat: 1 Jan 2013
Vizualizări: 244
Descărcări: 14
Rezumat: A secular and positivist Republic has been founded after The Ottoman Empire in the last century in Turkey. In order to sustain the ideology of Republic, it created its own elites; engineers, intelligentsia and women. Until 1950’s ideologies except secular and positivist Republic pressurized. After 1950’s Islamism begins to gain strength. Nowadays, Islamism rises in Turkey and gains the governmental power. Although being the opposite of Republic, Islamism used same elites for constituting the ideology. Women are the exposing face for both ideologies with its body policies. The position of women in public life and looking, expresses the ideologies policies. Republic expresses a Western Modern Woman identity, Islamism represents a Islamic Woman Identity which is committed to its traditions and beliefs. This study aims to understand the contemporary Islamic Women Identity thorugh its representation in advertisements and advertorials. In order to analyze, ads. and advertorials in Ala and Aysha magazines which are Islamic Women magazines will be examined.
Cuvinte cheie: modernization, islamism, contemporay islamic women identiy, ads. and advertorials
Citează acest articol: Emel Karagöz, Akın Deveci. READING “THE ISLAMIC TIGRESSES IDENTITY” OVER ADVERTISEMENTS IN ALA&AYSHA MAGAZINES: “THE HIGH SOCIETY OF CONTEMPORARY ISLAMIC WOMEN”. Journal of International Scientific Publications: Media & Mass Communication 2, 19-37 (2013). https://www.scientific-publications.net/en/article/1002968/
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