ANALYZING THE CONCEPT OF DISORGANIZED RESPONSIBILTY THROUGH ADVERTISEMENTS
Emel Karagöz, Gamze Cilizoğlu
Pagini: 116-124
Publicat: 1 Jan 2013
Vizualizări: 196
Descărcări: 14
Rezumat: Mass media are one of the most important tools which gives direction to change. By developing technology, mass media tools gives the shape to the society. Within this process, mass media tools cause the risk society in the 21.st century. Concept of risk is not constructed only with news its also constructed by the other messages that are delivered by the media. Advertisement are important examples for these kind of messages. Advertisements firstly aims developing sales, while they are developing sales, they communicate with society. According to Beck; Organized irresponsibility is a phenomenon in the risk society. With this process some groups have advantages with the risk concept. On the other hand, opposite concept is the disorganized responsibility. In this study it is aimed to find which kind of messages on tv ads. are referring to disorganized responsibility or organizes irresponsibility with content analysis.
Cuvinte cheie: risk society, disorganized responsibility, organized responsibility, ad
Citează acest articol: Emel Karagöz, Gamze Cilizoğlu. ANALYZING THE CONCEPT OF DISORGANIZED RESPONSIBILTY THROUGH ADVERTISEMENTS. Journal of International Scientific Publications: Media & Mass Communication 2, 116-124 (2013). https://www.scientific-publications.net/en/article/1002977/
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