A CASE STUDY OF THE USES AND GRATIFICATIONS OF GROUP-BUYING WEBSITE – AN EXAMPLE OF TAIWAN GROUPON
Yu-Shan Hsu, Huai-En Peng
Pagini: 371-379
Publicat: 1 Jan 2013
Vizualizări: 341
Descărcări: 23
Rezumat: Using Groupon in Taiwan as an example, this study investigates how the interaction between consumer demographics and media information impact and influence on the motivations and gratifications of consumers. An analysis of the data reveals a statistically significant relationship between media exposure and consumers’ desire to participate in Online Group Buying.
Cuvinte cheie: group-buying website, consumer, uses and gratifications, e-commerce, mess media
Citează acest articol: Yu-Shan Hsu, Huai-En Peng. A CASE STUDY OF THE USES AND GRATIFICATIONS OF GROUP-BUYING WEBSITE – AN EXAMPLE OF TAIWAN GROUPON. Journal of International Scientific Publications: Media & Mass Communication 2, 371-379 (2013). https://www.scientific-publications.net/en/article/1002998/
Înapoi la cuprinsul volumului
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
