COMMERCIAL RADIO, VALUES AND ETHICS: A STUDY OF AUDIENCE PERCEPTION AND CONSUMPTION
Abel A. Grijalva Verdugo, Rosario O. Izaguirre Fierro
Pagini: 408-425
Publicat: 1 Jan 2013
Vizualizări: 298
Descărcări: 13
Rezumat: The present work is based in the qualitative inquiry constructivist model, seeks to understand the influence of content broadcast radio in the audience's opinion, identifying values, such as justice, freedom, democracy, among others. The impact of commercial radio broadcasting was analyzed in strata from the population in a Mexican city (Culiacan, Sinaloa), we identified the most common values on commercial radio and classified into three categories: socio-moral; politic-democratic; and cultureentertainment. Such categories were built from the content analysis of the local commercial radio programming. A total of 15 graduate students, 18 professionals, 41 undergraduate students, 36 housewives, 8 high school teachers, 12 college professors, and 2 radio managers participated in the research through an intentional non-probability sampling by quotas. The results of this research can provide an assessment of commercial radio in a country with a democratic political system, which can serve as a reference for future research in other regions.
Cuvinte cheie: radio perception, citizens, values, communication
Citează acest articol: Abel A. Grijalva Verdugo, Rosario O. Izaguirre Fierro. COMMERCIAL RADIO, VALUES AND ETHICS: A STUDY OF AUDIENCE PERCEPTION AND CONSUMPTION. Journal of International Scientific Publications: Media & Mass Communication 2, 408-425 (2013). https://www.scientific-publications.net/en/article/1003002/
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