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Media & Mass Communication, Volume 3, 2014

THE COMMUNICATIVE AND SOCIAL NORMS OF BEHAVIOUR IN RUSSIA AT THE BEGINNING OF THE 21ST CENTURY (ON THE MATERIAL OF MEDIA TEXTS)
Elena G. Gusar
Pages: 143-149
Published: 25 Aug 2014
Views: 1815
Downloads: 627
Abstract: The article is devoted to the problem of intercultural communication, comparison of communicative behavioural principles of representatives of different cultures – Logos and Psychos. Words and new idiomatics included recently in the active part of the language allow to speak about the existence in modern Russian society of the two opposite trends: on the development of rational, egocentricism beginning (which is typical masculine Western cultures) and strengthening of community principles, feudal consciousness (peculiar feminine cultures).
Keywords: cross-cultural, high- and low-context cultures, concept, rational vs. emotional, leech’s politeness principle
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