International Scientific Publications
© 2020 Science Events Ltd
Terms of Use  ·  Privacy Policy
Choose language English French Russian Bulgarian
Conference room
Language, Individual & Society 2020, 14th International Conference
26-30 August, Burgas, Bulgaria
Call for Papers

Media & Mass Communication, Volume 3, 2014

THE COMMUNICATIVE AND SOCIAL NORMS OF BEHAVIOUR IN RUSSIA AT THE BEGINNING OF THE 21ST CENTURY (ON THE MATERIAL OF MEDIA TEXTS)
Elena G. Gusar
Pages: 143-149
Published: 25 Aug 2014
Views: 2,322
Downloads: 787
Abstract: The article is devoted to the problem of intercultural communication, comparison of communicative behavioural principles of representatives of different cultures – Logos and Psychos. Words and new idiomatics included recently in the active part of the language allow to speak about the existence in modern Russian society of the two opposite trends: on the development of rational, egocentricism beginning (which is typical masculine Western cultures) and strengthening of community principles, feudal consciousness (peculiar feminine cultures).
Keywords: cross-cultural, high- and low-context cultures, concept, rational vs. emotional, leech’s politeness principle
Download full text

Back to the contents of the volume
By using this site you agree to our Privacy Policy and Terms of Use. We use cookies, including for analytics, personalisation, and ads.