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Media & Mass Communication, Volume 3, 2014

Liubov Nekrasova
Pages: 178-183
Published: 27 Aug 2014
Views: 2,431
Downloads: 693
Abstract: Taking mass media and especially newspapers as a floor for common arguments and even scandals we begin to ignore mass media like a source of irritation. We often expect from the newspapers organizing public opinion, agitation, lie and we are not ready to believe them. This way of taking media the old generation often gives to the young. That’s why students are not open in communication as far as the university newspapers are concerned. In order to change it university newspaper is to fulfill the “secret mission”: to become for students a “media-friend” created on their own efforts.
Keywords: mass media, communication, newspapers, public opinion, university, community, generation, creativity
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