Economy & Business, Volume 8, 2014

Abstract: The paper examines the development of sustainable innovations through cooperation with stakeholders. With reference to the scientific literature the concept of sustainable innovations and the role of the sustainable development are analysed. The need for organizations harmonious interaction with participants of the environment as well as the usefulness of the search and incorporation of stakeholders into the common activity are reasoned. Cooperation of organizations with stakeholders and their involvement in joint activities allow to optimize the activities of organizations and to adapt to business environment changes more purposefully. When searching for an appropriate solution in the development of sustainable innovations, the incorporation of stakeholders into the process becomes relevant.