THE ROLE OF INTERACTIVE TECHNOLOGIES FOR CSR COMMUNICATION
Published: 29 Aug 2014
Abstract: This work aims to investigate the roles of new interactive technologies to communicate Corporate Social Responsibility (CSR). We adopt the case study method and examine three companies that have successfully approached and developed CSR communication campaigns during the last few years. The study shows how companies use interactive technologies, website and traditional communication channels in integrative ways. Interactive technologies allow more interaction, dialogue and experience sharing. It stresses the contribution of web and social media in making CSR issues more pervasive, appealing and interactive.
Keywords: corporate social responsibility, communication, interactive technologies
Download full text
Back to the contents of the volume
© 2017 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/
, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.