Economy & Business, Volume 8, 2014

Abstract: Competitive ability and advantage are changing in character, they have no static characteristics which premiums that they, as a «consequence» of numerous relations and correlations of internal and external factors, have to be approached in a highly responsible manner, with a lot of forethought and necessity to balance economic, as well as social, ethical, and ecological dimensions, which undoubtedly affects the increase in competitiveness. Numerous examples in practice confirm that responsible way of operating results in an increase in competitiveness, or that those environments/organizations which do not respect, or marginalize the importance of socially responsible operations self-initiatively create predispositions for non-competitiveness, and thus the subordination on the market and conscious devaluation of earlier set social and economic objectives and interests. In order to maintain and improve competitiveness it is of great significance to satisfy ethic and social requirements and needs of the wider community. Different approaches of certain societies regarding balancing, and harmonization of these «worldviews», but in any case there are certain positive correlations, mainly because the social responsibility is focused on improvement and increasing competitiveness.