Economy & Business, Volume 8, 2014

Abstract: Modern, truly civilized society is more and more conscious of the roll and significance of women for the total social development and its changes and it gives them, in the broadest sense of social conduct, more and more possibilities to manifest their work, intellectual, organizational, and other values. It is also confirmed from the level of their political, economic (entrepreneurial), management, and social conduct which differentiate in many cultural environments, depending on the country, the orientation towards political parties, triteness of the local community, defining the position within the organization, modernity of the family, and real possibility of interpreting those values. Similarly, it is clear that, in principle, there are still many obstacles, antagonisms, prejudices and suspicions that hinder women in their overall social engagement, often consciously or less consciously (traditionally) rated, which ultimately has still resulted in social delay in terms of accelerating the pace of changing business policies, economic conditionality, entrepreneurial restraint, disadvantage and inequality based on gender differences, as well as exaggerated one-dimensionality and calibration of all segments of society development on the basis of the male orientation and their perception of the needs and solving social priorities.