Abstract: Several issues are absorbed in practise and research of law applying, concerning the protection of consumers in „traditional” business and services. But issues conserning customer protection in specific fields of individual and legal persons - education, health, science are not investigated and therefore create difficulties in pratice. Aim of this article is to study theoretical and practical issues concerning customer protection in education. Overall it should be noted, that protection of consumer rights in education in Latvia is difficult under the present circumstances, this is followed by quality what is not controleld and is not transperant, stimulates violation of consumer rights. Therefore it must be separate between administrative regulation and civil regulation, concerning protection of consumer rights in education, is required. It will be the base for partition of both law enforcement and the courts, encouraging the customer, society and its member’s confidence in the education system. It also will guarantee the quality of education and justice. It also describes the nature of consumer protection in Latvia. In addition, modernization is required of Consumer Rights Protection Law with specific regulations concerning protection of consumer rights in education.
Keywords: consumer rights in education, education quality, education safety, education service guarantee, education consumer