Abstract: As an innovative model of effective management "Asan service" provides not only transparency, quality and professionalism but also forms single administrative style and polite services for officials dealing with people. The main purpose of innovative development of staff potential is not profit and economic results but social satisfaction with quality of state services provided. So, "Asan service " tends to perfect expertise, psychological knowledge, management skills and behavior for innovative development of staff. As for the last point, staff is provided with trainings to contribute to effective communication, conflict situation settlement, time management and emotional stability. The model has its own training strategy. The strategy is aimed at creating professional staff potential dedicated to national calues with creative and innovative thinking. Development of professional and personal qualities, managerial skills and ability to manage emotional stability is one of the objectives of the training strategy.
Keywords: asan service, azerbaijan service and assessment network, brand of azerbaijan management, training system