“PRZEBUDZENIE” (“AWAKENING”) E-ZIN BRAND BUILDING
Published: 15 Jan 2015
Abstract: The article treats on brand building of “Przebudzenie” (eng. “Awakening”) e-zin (internet magazine, devoted to soul development), with a special focus on aspects of visual identification eg. logo, layout etc. The article presents the characteristics of “Przebudzenie”, the stages of building its image, building the brand with a special attention to issues such as: design of name, logo, typography, or the selection of the appropriate color. The aim of the study is to demonstrate how conscious image building affects the perception. Thanks to interactivity development, mass media communication model changes. The engagement of the sender and receiver is the clue for the proper functioning of this new-born journalism type, which is a key contributor for rapid importance gain vs traditional media types. The author reveals plot of increasing contribution of graphical, visual aspects of internet media models comparing to “paper” media, which often seems to be underestimated by publishers and explains its importance for the internet media identity creation.
Keywords: internet, e-zin, logo, typography, brand building, image, identity
Cite this article: Urszula Wich – Szymczak. “PRZEBUDZENIE” (“AWAKENING”) E-ZIN BRAND BUILDING. Journal of International Scientific Publications: Media & Mass Communication 4, 1-12 (2015). https://www.scientific-publications.net/en/article/1000630/
Download full text
Back to the contents of the volume
© 2020 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/
, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.