International Scientific Publications
© 2017 Science Events Ltd
Terms of use
Choose language English French Russian Bulgarian

Ecology & Safety, Volume 9, 2015

GREEN BANKING – DEFINITION, SCOPE AND PROPOSED BUSINESS MODEL
Virginia Zhelyazkova, Yakim Kitanov
Pages: 309-315
Published: 28 May 2015
Views: 1579
Downloads: 847
Abstract: The term "green banking" is gaining more and more popularity in recent years all over the world. It is becoming popular part of PR strategy of many financial institutions, but apart from that behind the advertisement there are initiatives and efforts within the banks to justify it. The aim of the current paper is to present a definition of the term "green banking", to offer a definition of its scope and based on these to propose a working green banking business model. The paper is entirely conceptual and is part of a broader research under way.
Keywords: green banking, climate change, pollution
Download full text

Back to the contents of the volume