GREEN BANKING – DEFINITION, SCOPE AND PROPOSED BUSINESS MODEL
Published: 28 May 2015
Abstract: The term "green banking" is gaining more and more popularity in recent years all over the world. It is becoming popular part of PR strategy of many financial institutions, but apart from that behind the advertisement there are initiatives and efforts within the banks to justify it. The aim of the current paper is to present a definition of the term "green banking", to offer a definition of its scope and based on these to propose a working green banking business model. The paper is entirely conceptual and is part of a broader research under way.
Keywords: green banking, climate change, pollution
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