Pages: 667-671 Published: 21 Aug 2015
Views: 2,030 Downloads: 466
Abstract: Business intelligence has been completely revamped over the past decade. After the arrival of social media, all brands realized that the organic insights and business intelligence lays in the conversation online. With that, the present and future of business can be found in social media listening.
Keywords: social media listening, business intelligence, marketing, online trends, online intelligence, business strategies, facebook, twitter, youtube, blogs,