Language, Individual & Society, Volume 10, 2016

Abstract: Image is an effective remedy of public consciousness manipulating. It also promotes successful influence and interaction in communication. Communicative interaction is considered as one of the ways of cooperation, and the communicant as the linguistic persona who thanks to the created image, in many respects defines success of partners` communicative interaction in speech communication. Image is considered as the behavior model of the person created for each separate communicative situation. Creation positive (or negative) image by means of modern media means (mass media, the Internet) happens through correlation of an ideal image to the real ideas about the object. The analysis of communicative interaction considers specific features of each separate modern virtual space. Image research of the participants of virtual space is conducted on such channels as: public statements (the recorded interviews); communication by means of the SMS; e-mail messages; communication in social networks.