Language, Individual & Society, Volume 10, 2016

Abstract: This article is devoted to the analysis of modern information space, namely to the opportunities of social networks when forming politician image. Different types and the main functions of social networks are considered, presence of social media at modern political process is proved. The article aims at mechanism of political image making by means of tweets got from personal pages of the American politicians, who participate in pre-election race on the U.S. presidency 2016. The continuous sampling method is used there. The amount of sampling is 250 units (the tweet is taken as research unit). Research was conducted by means of the social network Twitter.