COMMUNICATION IN THE NOVEL “THE MASTER AND MARGARITA” BY M. BULGAKOV
Pages: 261-268 Published: 18 Aug 2016
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Abstract: According to McQuail “images and information disseminated by the media are evidently an important aspect of our culture”. We all know that literature reflects reality and human life as well as mass media do. The difference is that books are open repeatedly by new generations while mass media reports have short life. In this case, it would be interesting to look how images in literature deal with information, how a novel as a creative text reflects and disseminates ideas and information. We can study this subject on the material of “The Master and Margarita”.
Keywords: bulgakov, novel the master and margarita, communication, information, media, book, metaphor, reality