IMPORTANCE OF ASSORTMENT FOR B2C ELECTRONIC COMMERCE IN SOME EU COUNTRIES
Pages: 94-102 Published: 28 Aug 2016
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Abstract: Assortment and pricing policies are key segments of trade policy of every commercial enterprise. Assortment of merchandise simply said, are the types of merchandise that retailers sell to customers. Dimensions of assortment are: width, depth and density. The assortment of merchandise is one of the possible criteria for the classification of retailers as a whole as well as classification of their business units. Assortment of merchandise can be in physical and digital form. One or another form of assortment determines retailers that can be classic (traditional) retailers or electronic (digital) retailers. In both cases, retailers can be a total (pure) traditional (classic) or total (pure) electronic (digital) retailers. Generally speaking, the majority of the commercial assortment as we know it is in the physical form. The paper attempts to answer the question whether the assortment of merchandise impacts online sales or Internet sale ie. e-commerce? Are there any similarities or differences in the prevalence of various assortment of merchandise in the online sale of some EU member states?
Keywords: assortment of merchandise, b2c online sales, european union