IMPORTANCE OF ASSORTMENT FOR B2C ELECTRONIC COMMERCE IN SOME EU COUNTRIES
Nikola Knego
Pages: 94-102
Published: 28 Aug 2016
Views: 2,246
Downloads: 474
Abstract: Assortment and pricing policies are key segments of trade policy of every commercial enterprise. Assortment of merchandise simply said, are the types of merchandise that retailers sell to customers. Dimensions of assortment are: width, depth and density. The assortment of merchandise is one of the possible criteria for the classification of retailers as a whole as well as classification of their business units. Assortment of merchandise can be in physical and digital form. One or another form of assortment determines retailers that can be classic (traditional) retailers or electronic (digital) retailers. In both cases, retailers can be a total (pure) traditional (classic) or total (pure) electronic (digital) retailers. Generally speaking, the majority of the commercial assortment as we know it is in the physical form. The paper attempts to answer the question whether the assortment of merchandise impacts online sales or Internet sale ie. e-commerce? Are there any similarities or differences in the prevalence of various assortment of merchandise in the online sale of some EU member states?
Keywords: assortment of merchandise, b2c online sales, european union
Cite this article: Nikola Knego. IMPORTANCE OF ASSORTMENT FOR B2C ELECTRONIC COMMERCE IN SOME EU COUNTRIES. Journal of International Scientific Publications: Economy & Business 10, 94-102 (2016). https://www.scientific-publications.net/en/article/1001223/
Back to the contents of the volume
© 2025 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
