FROM “RULES OF THE THUMB” TO DIGITAL ERA MANAGEMENT APPROACH. THE INNOVATION AND DEVELOPMENT PATH TAKEN BY A CONSUMER GOODS RETAIL DISTRIBUTION SOUTHERN ITALIAN COMPANY: CASE HISTORY AND PERSPECTIVES
Vito Santarcangelo, Maria Cristina Camporesi, Luca Liccese, Carmelina Tarantino, Caterina Dalessandri, Alberto Camporesi
Pages: 159-176
Published: 28 Aug 2016
Views: 3,540
Downloads: 1,409
Abstract: Starting by the initial step of applying a simplified BSC model and a three to five successive key lead indicators, to make simple successive diagnosis and strategic decisions, the work describes the phase period, decisional process, followed to lead a Company Group to a new way of approaching and managing its future. The role of a sister Company purposely designed to assist and mediate sinergically, the dialogue with the University world and culture is described. The progressive cultural path action work of analysis, takes in consideration the main focus points of four successive time periods, examining then recent, current developments and planned perspectives. The used multidisciplinary approach requires to introduce Finance-Economy-Psychology-Marketing and Management Concepts, however a specific mention is made particularly to Information Technology role to lead Digital Era via Computer Vision, IoT, Declarative workflows and synergies Human-AI, in a highly interactive world, more and more subject to Social Media and DOOH driven behaviors.
Keywords: bsc, consumer goods retail distribution, process development, social media, information technology role
Cite this article: Vito Santarcangelo, Maria Cristina Camporesi, Luca Liccese, Carmelina Tarantino, Caterina Dalessandri, Alberto Camporesi. FROM “RULES OF THE THUMB” TO DIGITAL ERA MANAGEMENT APPROACH. THE INNOVATION AND DEVELOPMENT PATH TAKEN BY A CONSUMER GOODS RETAIL DISTRIBUTION SOUTHERN ITALIAN COMPANY: CASE HISTORY AND PERSPECTIVES. Journal of International Scientific Publications: Economy & Business 10, 159-176 (2016). https://www.scientific-publications.net/en/article/1001230/
Back to the contents of the volume
© 2025 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
