FROM “RULES OF THE THUMB” TO DIGITAL ERA MANAGEMENT APPROACH. THE INNOVATION AND DEVELOPMENT PATH TAKEN BY A CONSUMER GOODS RETAIL DISTRIBUTION SOUTHERN ITALIAN COMPANY: CASE HISTORY AND PERSPECTIVES
Published: 28 Aug 2016
Abstract: Starting by the initial step of applying a simplified BSC model and a three to five successive key lead indicators, to make simple successive diagnosis and strategic decisions, the work describes the phase period, decisional process, followed to lead a Company Group to a new way of approaching and managing its future. The role of a sister Company purposely designed to assist and mediate sinergically, the dialogue with the University world and culture is described. The progressive cultural path action work of analysis, takes in consideration the main focus points of four successive time periods, examining then recent, current developments and planned perspectives. The used multidisciplinary approach requires to introduce Finance-Economy-Psychology-Marketing and Management Concepts, however a specific mention is made particularly to Information Technology role to lead Digital Era via Computer Vision, IoT, Declarative workflows and synergies Human-AI, in a highly interactive world, more and more subject to Social Media and DOOH driven behaviors.
Keywords: bsc, consumer goods retail distribution, process development, social media, information technology role
Download full text
Back to the contents of the volume
© 2018 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/
, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.