Economy & Business, Volume 11, 2017

Abstract: Population travel habits are important for the tourism industry. The supply of tourism services is oriented towards the various interests of tourists and a broad target audience. Enjoying food in the country’s municipalities is considered an essential component of authenticity of that setting, as it provides different experiences and an opportunity to develop gastronomic tourism and creates new, innovative tourism products and routes, the development and popularisation of which requires cooperation between private and public sector organisations. The research aim is to examine the popularisation of gastronomic tourism in Latvia.