International Scientific Publications
© 2007-2024 Science Events Ltd
Terms of Use  ·  Privacy Policy
Choose language English French Bulgarian
Conference room
Economy & Business 2024, 23rd International Conference
18-21 August, Burgas, Bulgaria
Call for Papers

Economy & Business, Volume 11, 2017

DESTINATION IMAGES FOR MARKETING SUSTAINABLE TOURISM DESTINATIONS
Yuan Yuan Liu
Pages: 520-525
Published: 8 Dec 2017
Views: 1,444
Downloads: 207
Abstract: Sustainable tourism development has been adequately studied by researchers while sustainable tourism destinations are still a blur picture in practice. As destination image is a core element in effective destination marketing, conveying the image of sustainable tourism destinations becomes important for marketing practice. This study aims at exploring the main ideas and concepts for sustainable tourism destinations thus providing a framework to present the dimensions, focus, attributes, and potential images of sustainable tourism destinations. The framework will create a tool to examine well-developed destination images so as to promote effective destination marketing for sustainable tourism destinations.
Keywords: destination marketing, destination image, sustainable tourism destinations, pull factors
Cite this article: Yuan Yuan Liu. DESTINATION IMAGES FOR MARKETING SUSTAINABLE TOURISM DESTINATIONS. Journal of International Scientific Publications: Economy & Business 11, 520-525 (2017). https://www.scientific-publications.net/en/article/1001608/
Download full text

Back to the contents of the volume

By using this site you agree to our Privacy Policy and Terms of Use. We use cookies, including for analytics, personalisation, and ads.