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Economy & Business, Volume 11, 2017

DESTINATION IMAGES FOR MARKETING SUSTAINABLE TOURISM DESTINATIONS
Yuan Yuan Liu
Pages: 520-525
Published: 8 Dec 2017
Views: 750
Downloads: 165
Abstract: Sustainable tourism development has been adequately studied by researchers while sustainable tourism destinations are still a blur picture in practice. As destination image is a core element in effective destination marketing, conveying the image of sustainable tourism destinations becomes important for marketing practice. This study aims at exploring the main ideas and concepts for sustainable tourism destinations thus providing a framework to present the dimensions, focus, attributes, and potential images of sustainable tourism destinations. The framework will create a tool to examine well-developed destination images so as to promote effective destination marketing for sustainable tourism destinations.
Keywords: destination marketing, destination image, sustainable tourism destinations, pull factors
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