Abstract: The article is based on the materials of the research conducted at the Department of control theory on CSR problems. In the process of CSR implementation a lot of stakeholders take part, i.e. stakeholders with their own interests and goals, which causes all sorts of their clashes, turning into various conflicts: goals, interests, agents. The conflict reveals the problems existing in the organization, and the implementation of CSR programs can solve it. One of the tools to achieve a balance of interests in the implementation of CSR programs is to increase the loyalty of many stakeholders, strengthening socially oriented investments.
Keywords: corporate social responsibility, conflict, stakeholders, stakeholder loyalty, conflict management, balance of interests, trust