RECYCLING ROMANIA'S COMMUNIST PAST AS AN ENTREPRENEURIAL PROJECT
Published: 14 Sep 2020
Abstract: This paper analyzes a series of recent entrepreneurship projects in Romania, whose activity centers on creating economic, social, and cultural value from artifacts created in socialist Romania. The paper takes into account the historical context of post-socialist Romania and the political, economic, and cultural changes which have created a proper context in which the socialist past would be turned into cultural and economic value, through private entrepreneurship projects. The analysis also takes into account such projects within the larger emergent entrepreneurial ecosystem, which has been bolstered by Romania’s accession into the European Union. The paper relies on participant observation, personal oral history interviews, as well as on primary sources drawn from written and digital mass media, as well as social networks. It focuses on several case studies of entrepreneurship projects, such as Ferestroika, in Bucharest, and the Communist Consumer Museum, in Timișoara. The paper argues that while such projects are part of a larger entrepreneurial ecosystem, at a worldwide level, which relies heavily on retromania (I.e. the usage of past models for present and future projects), they also present several local specificities, as their contribution is not only economic, but nuances the ways in which younger generations interpret a communist past they never lived in reality.
Keywords: entrepreneurship, post-socialist brands, post-communist memory, nostalgia, museum
Cite this article: Oancea Claudiu. RECYCLING ROMANIA'S COMMUNIST PAST AS AN ENTREPRENEURIAL PROJECT. Journal of International Scientific Publications: Economy & Business 14, 299-305 (2020). https://www.scientific-publications.net/en/article/1002092/
Download full text
Back to the contents of the volume
© 2021 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/
, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.