Educational Alternatives, Volume 18, 2020

Abstract: If the quality of your company is lower than that of its competitors, market pressure arises. This pressure must be reduced by appropriate measures before it threatens the existence of the company. As the criteria for the competitive strength of a company have changed significantly over the last 50 years, the effective measures are not the same as they used to be. Typical markets today are global and therefore narrow and dynamic. More than ever, companies are forced to keep innovating in order to counter the superiority of their competitors. The authors call the quantity of these innovative events that cannot be ignored “dynamic”. With low dynamics, knowledge, good methods and optimal processes are the criteria for the competitive strength of a company. This has been supported by what is known as “dual training” in Germany. Today, at high dynamics, the quantity and quality of problem-solving ideas is crucial. The source of ideas come solely from employees who are well-suited to solving a particular problem. The authors call this talent. Talent becomes visible only when a company faces an actual problem. During vocational training, the talent only for problem-solving in vocational training can reveal itself and develop. This means that the talent needed today for the dynamic day-to-day running of a company is only visible after training. Only then can they be identified, promoted and developed. This article attempts to shed light on hidden connections and describe them as problems by interpreting the authors' own observations from an almost systems theory perspective. Based on an application example, some consequences for vocational training resulting from the growing dynamics of the economy are described. By drawing attention to the upheaval in vocational education and training for dynamic environments can alternative courses of action be derived.