INNOVATE TO CAPTIVATE: A LINGUISTIC ANALYSIS OF CREATIVITY BEYOND BRAND NAMES
Asta Pukienė, Cemile Doğan
Pages: 69-79
Published: 22 Oct 2024
DOI: 10.62991/LIS1996397601
Views: 222
Downloads: 25
Abstract: The creation of brand names represents an important domain of language use in the contemporary business environment, with profound implications for consumer perception and brand identity. Nowadays, proper word choice has become even more relevant because of severe competition and the ever-growing supply of goods and services. Therefore, a widely chosen brand name can help businesses improve their visibility in a crowded market and project a favourable image. This paper examines the linguistic aspects of brand name formation in three different languages: English, Lithuanian and Turkish. It emphasizes the importance of language in determining the effectiveness and value of brand names in contemporary consumer society. The conducted research applied a theoretical framework to examine the most prevalent structures of brand name creation. It also provides the analysis of how linguistic features such as phonetic appeal, semantic connotations and pragmatic considerations influence the distinctiveness and memorability of brand names. The research findings maybe be relevant to start-ups or any organizations that want to be successful, easily recognizable and associated with trust and credibility.
Keywords: linguistic dimensions, brand name, ways of brand name creation, consumer society, marketability
Cite this article: Asta Pukienė, Cemile Doğan. INNOVATE TO CAPTIVATE: A LINGUISTIC ANALYSIS OF CREATIVITY BEYOND BRAND NAMES. Journal of International Scientific Publications: Language, Individual & Society 18, 69-79 (2024). https://doi.org/10.62991/LIS1996397601
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