THE BENEFITS OF BUILDING STRONG RELATIONSHIPS WITH CUSTOMERS
Maia Seturi
Pages: 178-184
Received: 1 May 2025
Published: 18 Dec 2025
DOI: 10.62991/EB1996664395
Views: 195
Downloads: 22
Abstract: Today, it is quite difficult to create and maintain customer satisfaction in a competitive and dynamic market. In the 21st century, technological progress provides great opportunities, but it’s also characterized by difficult challenges. The development of relationship marketing increases customer loyalty and contributes to the growth of business revenues. The relevance of this approach lies in its ability to form relationships based on trust. The main objective of this study is to study the importance and positive results of customer relationship marketing. This marketing approach is a specific philosophy that focuses on customer orientation, their satisfaction and retention. This means helping them, being honest in their relationships, and taking actions aimed at solving their desires or problems.
Keywords: relationship marketing, customer satisfaction, crm, loyalty programs
Cite this article: Maia Seturi. THE BENEFITS OF BUILDING STRONG RELATIONSHIPS WITH CUSTOMERS. Journal of International Scientific Publications: Economy & Business 19, 178-184 (2025). https://doi.org/10.62991/EB1996664395
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