THE RESEARCH IN THE INTERACTION OFF THE MASS MEDIA SOCIAL IMAGE AND THE PECULIARITIES OF PERSONAL MEDIA

Maria V. Zhizhina

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Language, Individual & Society 2026, 20th International Conference

19-22 August, Burgas, Bulgaria

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Media & Mass Communication, Volume 1, 2012

THE RESEARCH IN THE INTERACTION OFF THE MASS MEDIA SOCIAL IMAGE AND THE PECULIARITIES OF PERSONAL MEDIA

Maria V. Zhizhina

Pages: 205-211
Published: 1 Jan 2012
Views: 357
Downloads: 18

Abstract: The results of the study of the correlation of an individual’s personal ideas about mass media with the organization of social behavior in media environment are represented in this article. The types of an individual’s relation to mass media as well as the types of media consumers in accordance with their dominating motivational orientation: emotionally-centered, communication-centered, informationcentered, sense-centered – are revealed in the study. The research of mass media as an object of social images can demonstrate new approaches to the study of psychological regularity of an individual’s media behavior.

Keywords: social ideas, mass media, media behavior, types of media consumers

Cite this article: Maria V. Zhizhina. THE RESEARCH IN THE INTERACTION OFF THE MASS MEDIA SOCIAL IMAGE AND THE PECULIARITIES OF PERSONAL MEDIA. Journal of International Scientific Publications: Media & Mass Communication 1, 205-211 (2012). https://www.scientific-publications.net/en/article/1003027/

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