METHODOLOGY OF EVALUATIVE ANALYSIS IN MEDIA AND SOCIAL CONNECTIONS OF JOURNALISM
Viktor Sidorov
Pages: 241-253
Published: 1 Jan 2012
Views: 52
Abstract: Only public life gives true meaning to the existence of mass media. Without public demand media content is just a technical artifact. There is no uniform journalism, there are no unified journalists, but there are citizens who express their social needs and interests in the media environment. The central value in understanding the media is the meaning and purpose of journalism in a variety of social ties. The method of axiological analysis considers the nature of journalism and bears within itself the evidence of the social value of journalism. Evaluative study of journalism, first, complements the proven methods of analysis of media, and secondly, the analyst takes on a new and current level of understanding of modern media practices, and thirdly, includes the results of the analysis in the general field of humanitarian studies of society.
Keywords: mass media, society, axiology of journalism, evaluative analysis of media, methods of analysis of media, social communication, social interaction, mea
Cite this article: Viktor Sidorov. METHODOLOGY OF EVALUATIVE ANALYSIS IN MEDIA AND SOCIAL CONNECTIONS OF JOURNALISM. Journal of International Scientific Publications: Media & Mass Communication 1, 241-253 (2012). https://www.scientific-publications.net/en/article/1003031/
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