ONLINE COMMERCE IN ROMANIA
Ilie Budica, Silvia Puiu, Bogdan Budica
Pages: 209-215
Publié: 29 Aug 2014
Vues: 4,578
Téléchargements: 1,275
Résumé: The article presents the evolution of online commerce in Romania, during the last years and tries to identify the factors leading to the present situation. Main data are gathered from the national and international institutes and research methods are based on observation, documentation, comparison, analysis and synthesis. Results are useful in order to create marketing strategies better adapted to Romanians' mentality and purchasing power.
Mots-clés : online commerce, evolution, consumer behavior
Citer cet article : Ilie Budica, Silvia Puiu, Bogdan Budica. ONLINE COMMERCE IN ROMANIA. Journal of International Scientific Publications: Economy & Business 8, 209-215 (2014). https://www.scientific-publications.net/en/article/1000378/
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