International Scientific Publications
© 2018 Science Events Ltd
Terms of Use  ·  Privacy Policy
Choose language English French Russian Bulgarian

Agriculture & Food, Volume 5, 2017

INTERNATIONALIZATION STRATEGIES AND PRODUCT DIVERSIFICATION IN THE JAPANESE FOOD INDUSTRY
Tomofumi Miyanoshita, Daisuke Kanama
Pages: 506-516
Published: 23 Jul 2017
Views: 297
Downloads: 130
Abstract: The purpose of this study is to determine whether different levels of product diversification have an impact on internationalization strategies. We conducted a case study that included three food companies that have different positions regarding the features of internationalization and product diversification. We found three obstacles to the progress of overseas expansion in the food manufacturing industry in Japan. Based on the literature review, it seems that performance becomes high as product and market diversification is increased. However, under certain circumstances, these merits can also have limits.
Keywords: food manufacturing industry, innovation, product diversification, internationalization
Download full text

Back to the contents of the volume
En utilisant ce site, vous acceptez notre politique de confidentialité et nos conditions d'utilisation. Nous utilisons des cookies, y compris pour l'analyse, la personnalisation et les publicités.