INTERNATIONALIZATION STRATEGIES AND PRODUCT DIVERSIFICATION IN THE JAPANESE FOOD INDUSTRY
Published: 23 Jul 2017
Abstract: The purpose of this study is to determine whether different levels of product diversification have an impact on internationalization strategies. We conducted a case study that included three food companies that have different positions regarding the features of internationalization and product diversification. We found three obstacles to the progress of overseas expansion in the food manufacturing industry in Japan. Based on the literature review, it seems that performance becomes high as product and market diversification is increased. However, under certain circumstances, these merits can also have limits.
Keywords: food manufacturing industry, innovation, product diversification, internationalization
Download full text
Back to the contents of the volume
© 2019 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/
, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.