MEDIA POLICY AND THE PRIORITIZATION OF SOCIAL VALUES: INTENTIONS VERSUS IMPLEMENTATIONS
Mira Moshe
Pages: 254-270
Publié: 1 Jan 2012
Vues: 662 Téléchargements: 73
Résumé: This study examines the gap between the intentions of the Israeli legislature to harness the privatization of television for the prioritizing of social values and the implementations of those intentions by senior executives in Israeli commercial television. Comparison between the expectations of the legislature and the conduct of the industry’s executives showed that both the legislators and the media executives in Israel assigned greater importance to internal social values target than to external/global ones. However, despite of steps taken by the franchisees to promote social values and cultural developments, Israeli multi-channel television as well as Israel commercial television is lagging in fulfillment of these aims.
Mots-clés : media policy, social change, hegemony, civil society, multi-channel tv
Citer cet article : Mira Moshe. MEDIA POLICY AND THE PRIORITIZATION OF SOCIAL VALUES: INTENTIONS VERSUS IMPLEMENTATIONS. Journal of International Scientific Publications: Media & Mass Communication 1, 254-270 (2012). https://www.scientific-publications.net/en/article/1003032/
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