“KNOWLEDGE IS THE MESSAGE”: THE NEW IDENTITY OF UNIVERSITY NEWSPAPER
Liubov Nekrasova
Strony: 389-398
Opublikowano: 1 Jan 2013
Wyświetlenia: 207
Pobrania: 13
Streszczenie: The transfer of knowledge can be implemented only in especially organized communication. Therefore each university has to represent its innovations, social responsibility, and careers of the alumnus. Nowadays we have the social and economic changes which caused the number of changes both in the role of the university newspaper and in its audience. Education standards are going to be more flexible and a number of universities get a right to create education standards of their own. Education as a social phenomenon starts using the cultural developing function of the local university media. The university has to create its own identity model. Being involved into the process of education people can be taken as a community. Existence of this community is maintained by a regular exchanging of messages. Using formula “media is the message” we can say “knowledge is the message”.
Słowa kluczowe: knowledge, communication, university, education, media, message, community, audience, newspaper, identity model
Cytowanie artykułu: Liubov Nekrasova. “KNOWLEDGE IS THE MESSAGE”: THE NEW IDENTITY OF UNIVERSITY NEWSPAPER. Journal of International Scientific Publications: Media & Mass Communication 2, 389-398 (2013). https://www.scientific-publications.net/en/article/1003000/
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