“KNOWLEDGE IS THE MESSAGE”: THE NEW IDENTITY OF UNIVERSITY NEWSPAPER
Liubov Nekrasova
Pages: 389-398
Published: 1 Jan 2013
Views: 46
Abstract: The transfer of knowledge can be implemented only in especially organized communication. Therefore each university has to represent its innovations, social responsibility, and careers of the alumnus. Nowadays we have the social and economic changes which caused the number of changes both in the role of the university newspaper and in its audience. Education standards are going to be more flexible and a number of universities get a right to create education standards of their own. Education as a social phenomenon starts using the cultural developing function of the local university media. The university has to create its own identity model. Being involved into the process of education people can be taken as a community. Existence of this community is maintained by a regular exchanging of messages. Using formula “media is the message” we can say “knowledge is the message”.
Keywords: knowledge, communication, university, education, media, message, community, audience, newspaper, identity model
Cite this article: Liubov Nekrasova. “KNOWLEDGE IS THE MESSAGE”: THE NEW IDENTITY OF UNIVERSITY NEWSPAPER. Journal of International Scientific Publications: Media & Mass Communication 2, 389-398 (2013). https://www.scientific-publications.net/en/article/1003000/
Back to the contents of the volume
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
